Dear Ice Chip Reader, Do you watch television, listen to the radio, read the newspapers or magazines and pay attention to the advertisements? Do you catch the oxymoronic phrases or classic “(K)notty Word” phrases that often permeate the ads? Here are some of my favorites. AARP ad for United Health Care: Don’t Wait. Call now. […]
Dear Ice Chip reader: Over the next several Ice Chips, I will be sharing examples of “oxymoronic phrases”. They are another example of how we use “(K)notty Words” to create cerebral chaos in our messages. ox·y·mo·ron (ŏk′sē-môr′ŏn′)n. pl. ox·y·mo·rons or ox·y·mo·ra (-môr′ə) A rhetorical figure in which incongruous or contradictory terms are combined Here is […]
Continue Reading...Simple, yet Profound. Bob Nicoll is a Wordsmith, Speaker and Author. His Remember the Ice program effectively teaches us how to Re-Frame our messages when they are cluttered with “(K)notty Words”. “Give him 93 seconds… and YOU WILL CHANGE the way you think about WORD CHOICE for the Rest of your Life!!” You can see […]
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