Monthly Archives: April 2017

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  Ice Chip #417

  Posted on April 18, 2017 by Bob in Ice Chips

  Your humble Remember the Ice creator has been a member of BNI chapters since 1989. I began in Phoenix, AZ as an Ambassador working with Executive Director Norm Dominguez. Since July 23, 1991 when I walked into the convenience store, BNI members have been instrumental in the success of Remember the Ice and shared the message […]

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  Ice Chip #416

  Posted on April 11, 2017 by Bob in Ice Chips

  Last year, Staples promoted a BIG event to celebrate Small Business Week. At Remember the Ice, we are curious how the participation was since the main message was to Don’t miss a special weeklong event. For Staples sake, we hope they make a simple shift – Remember this special weeklong event. Remember – each time you […]

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  Ice Chip #415

  Posted on April 4, 2017 by Bob in Ice Chips

  Directions are very easy to follow. Simplicity and specificity are two key factors. We have discussed the “recipe” analogy for Remember the Ice on several occasions. Effective communication is like following the directions in a great recipe. It is extremely rare when you find “(K)notty Words” in a recipe. Ultimately, marketing and advertising is about encouraging […]

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