Last year, Staples promoted a BIG event to celebrate Small Business Week.
At Remember the Ice, we are curious how the participation was since the main message was to
For Staples sake, we hope they make a simple shift –
Remember – each time you use “don’t” – you are inviting yourself or the other party to DO THE OPPOSITE OF WHAT YOU SAID!!
Why would any marketer or advertiser EVER use the word “DON’T”?
For assistance on Re-Framing YOUR message, call us at 702-423-1383.