Ice Chip #416

• Posted on April 11, 2017
• by Bob
• in Ice Chips
• No Comments.

Last year, Staples promoted a BIG event to celebrate Small Business Week.

At Remember the Ice, we are curious how the participation was since the main message was to

Don’t miss a special weeklong event.

For Staples sake, we hope they make a simple shift –

Remember this special weeklong event.

Remember – each time you use “don’t” – you are inviting yourself or the other party to DO THE OPPOSITE OF WHAT YOU SAID!!

Why would any marketer or advertiser EVER use the word “DON’T”?

For assistance on Re-Framing YOUR message, call us at 702-423-1383.

Empowering Regards,

Bob