Author Archives: Bob
About Bob
Bob is an expert at helping you Re-Frame your message. If you are in marketing, advertising or sales: you want to have him train your organization so you can get the bottom line results you are looking for: INCREASED SALES!! Words mean things. When you use BETTER words and the correct body language; you begin to demonstrate what Remember the Ice is all about: There is Power in the Clarity of your Articulation. ™-
Ice Chip #421
Posted on May 13, 2017 by Bob in Ice ChipsThank you for your continued support of the Ice Chip newsletter. Two items are shifting — you will receive it on Saturdays — when you have more time to relax and peruse your emails. The second shift is to find out what you would like to have comments on with respect to Re-Framing your messages. […]
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Ice Chip #420
Posted on May 9, 2017 by Bob in Ice ChipsThank you to all who attended and sponsored our event on May 6th. Your enthusiasm for the material presented and your interaction made the event a great experience for both presenters. Again, Jason and I appreciate all of you. We will be sharing clips of the event in upcoming Ice Chips. Want to give a shout out […]
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Ice Chip #419
Posted on May 2, 2017 by Bob in Ice ChipsAt Remember the Ice; the concept of “talk less, and say more” is a fundamental tenet. In Proverbs 4:23, the message is powerful; have a look – Verse 23 is spot on. However verse 24, from a Remember the Ice perspective, sets up a chaotic cerebral conversation for the reader. Don’t use your mouth to […]
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Ice Chip #418
Posted on April 25, 2017 by Bob in Ice ChipsAt Remember the Ice, we are intrigued by common phrases that are prevalent in the lexicographical landscape only to have a perceived mission of confusing the reader. One of my favorite examples is “including, but not limited to”. From our perspective, it is 4 words too many. First we look at “but” which generally negates […]
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Ice Chip #417
Posted on April 18, 2017 by Bob in Ice ChipsYour humble Remember the Ice creator has been a member of BNI chapters since 1989. I began in Phoenix, AZ as an Ambassador working with Executive Director Norm Dominguez. Since July 23, 1991 when I walked into the convenience store, BNI members have been instrumental in the success of Remember the Ice and shared the message […]
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Ice Chip #416
Posted on April 11, 2017 by Bob in Ice ChipsLast year, Staples promoted a BIG event to celebrate Small Business Week. At Remember the Ice, we are curious how the participation was since the main message was to Don’t miss a special weeklong event. For Staples sake, we hope they make a simple shift – Remember this special weeklong event. Remember – each time you […]
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Ice Chip #415
Posted on April 4, 2017 by Bob in Ice ChipsDirections are very easy to follow. Simplicity and specificity are two key factors. We have discussed the “recipe” analogy for Remember the Ice on several occasions. Effective communication is like following the directions in a great recipe. It is extremely rare when you find “(K)notty Words” in a recipe. Ultimately, marketing and advertising is about encouraging […]
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Ice Chip #414
Posted on March 28, 2017 by Bob in Ice ChipsMy friend Sunil Bali from the United Kingdom recently shared this message on his blog. I loved it so much; I asked if I could share it. He said, “Yes.” So here it is. During our lifetime, we spend more time speaking to ourselves than we do to any other person. Harvard psychologist Shawn Achor […]
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Ice Chip #413
Posted on March 21, 2017 by Bob in Ice ChipsThe Secret is in the Re-Frame. The powerful story behind “the Secret” focuses on the Law of Attraction. Remember the Ice is in concert with this universal law. We attract what we think about. Watch how the following content from the book “the Secret” fares in the (K)notty Word Calculator. With a score of “20”, some help is needed. […]
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