Repetition is the mother of skill. When you pay attention to the words you use to convey your message you can dramatically increase your desired results. In sales and customer service exchanges, you would be surprised at the plethora of bad habits and poor word choice that litters the lexicographical landscape. Communication is at the […]
Thank you for your continued support of the Ice Chip newsletter. Two items are shifting — you will receive it on Saturdays — when you have more time to relax and peruse your emails. The second shift is to find out what you would like to have comments on with respect to Re-Framing your messages. […]
Continue Reading...Thank you to all who attended and sponsored our event on May 6th. Your enthusiasm for the material presented and your interaction made the event a great experience for both presenters. Again, Jason and I appreciate all of you. We will be sharing clips of the event in upcoming Ice Chips. Want to give a shout out […]
Continue Reading...At Remember the Ice; the concept of “talk less, and say more” is a fundamental tenet. In Proverbs 4:23, the message is powerful; have a look – Verse 23 is spot on. However verse 24, from a Remember the Ice perspective, sets up a chaotic cerebral conversation for the reader. Don’t use your mouth to […]
Continue Reading...At Remember the Ice, we are intrigued by common phrases that are prevalent in the lexicographical landscape only to have a perceived mission of confusing the reader. One of my favorite examples is “including, but not limited to”. From our perspective, it is 4 words too many. First we look at “but” which generally negates […]
Continue Reading...Your humble Remember the Ice creator has been a member of BNI chapters since 1989. I began in Phoenix, AZ as an Ambassador working with Executive Director Norm Dominguez. Since July 23, 1991 when I walked into the convenience store, BNI members have been instrumental in the success of Remember the Ice and shared the message […]
Continue Reading...Last year, Staples promoted a BIG event to celebrate Small Business Week. At Remember the Ice, we are curious how the participation was since the main message was to Don’t miss a special weeklong event. For Staples sake, we hope they make a simple shift – Remember this special weeklong event. Remember – each time you […]
Continue Reading...Directions are very easy to follow. Simplicity and specificity are two key factors. We have discussed the “recipe” analogy for Remember the Ice on several occasions. Effective communication is like following the directions in a great recipe. It is extremely rare when you find “(K)notty Words” in a recipe. Ultimately, marketing and advertising is about encouraging […]
Continue Reading...My friend Sunil Bali from the United Kingdom recently shared this message on his blog. I loved it so much; I asked if I could share it. He said, “Yes.” So here it is. During our lifetime, we spend more time speaking to ourselves than we do to any other person. Harvard psychologist Shawn Achor […]
Continue Reading...The Secret is in the Re-Frame. The powerful story behind “the Secret” focuses on the Law of Attraction. Remember the Ice is in concert with this universal law. We attract what we think about. Watch how the following content from the book “the Secret” fares in the (K)notty Word Calculator. With a score of “20”, some help is needed. […]
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